Your company brand is your mark of distinction, it’s what sets you apart from your competitors.
When you establish and adhere to a brand management strategy, your level of commitment reassures consumers, suppliers, and anyone else your company does business with, that they can trust you.
Your name is the key that unlocks your brand image in your consumer's mind. Your tagline is the memorable phrase that provides consumers with a quick indication of your product, brand, and market position.This also involves your Mission Statement (Basic purpose of the Business), Vision Statement (Business direction for future actions), Values Statement (Statement of the Business Core Principles) and your Positioning Statement (Differentiating its Operations, Products & Services from its Competitors).
A company's brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface, product design) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers.
A brand style guide is the primary visual DNA of your company's branding, though it can also reference grammar, tone, word usage and point of view. Essentially, it's a document that describes, defines and presents examples of what your brand looks like in various visual media such as print, Internet and broadcast.
A recognizable graphic design element, often including a name, symbol or trademark, representing an organization or product . Before you start thinking about designing a business card or picking colors for your letterhead, you need a logo.
How you differentiate your product or service from that of your competitors and then determine which market niche to fill . Positioning helps establish your product's or service's identity within the eyes of the purchaser.
Get in touch with us to better understand our process and how it can work towards making your Brand a winner within the Market.
Address: 34 Butere Road.
Industrial Area, Nairobi
Kenya
Phone: +254 723 201727, +254 758 552218
Email: info@thedtagency.com